Title:

Dealing with Business Rivals

Description:

Many companies will always want to hire the best PR firm to ensure that the information given to the public is such that it will enhance the reputation of the company but sometimes a public relations team can also work to discredit and destroy the reputation of a rival or corporate entity. This process is usually called negative public relations although in some circles it's referred to as dark public relations. A person involved in dark public relations will often want to find any secrets that the opposing side might have so that they can be exposed.